The fact that there are new trends in content marketing speaks to the fact that it remains a highly dynamic and lucrative part of digital marketing. Trends are a sign of life, and the sheer number of trends in content marketing attests to the bubbling potential it has to change the way digital marketing is perceived and practiced.
Adapting to new trends can be difficult for professionals who have spent years in the field working in a set pattern. A clear example is that of content writers who have primarily worked in the same pattern for a large part of the past few years. With new trends emerging, the only option left to people would be to either adapt or perish.
Students and freshers looking to establish a career in digital marketing have to learn the art of adapting to new changes in the field. From an experienced content writer at a top marketing agency to a fresher at a digital marketing course in Delhi, the ability to adapt is crucial to marketers across the board.
In this article, we will discuss how digital marketers can adapt to changing content marketing trends and find success in a dynamic industry.
Video as the Preferred Form of Content
A tough pill for content writers to swallow is the rise of video as the preferable form of content.
To be fair, video has always been the preferred form of content. Movies and television have had a greater impact on the current fabric of society than any book has. When it comes to the online landscape, consuming video content was difficult earlier due to slow internet speeds, especially on mobile. Once these technical problems were solved, video became the preferred form of content.
A great portion of online traffic can be attributed to video consumption across a number of platforms.
As a trend, the continuous rise of video content cannot be stopped. How can then marketing professionals react to this trend, especially content writers who are directly threatened by this?
For one, any given video needs a scriptwriter to write what will be displayed or said in a given video. From writing lengthy articles, content writers will have to adapt to becoming comfortable in writing video scripts.
Prioritize Reader over Search Ranking
One common practice of most digital marketing teams around the world was looking at content creation from an SEO perspective. The focus was always to somehow make sure a given article gets high search rankings for a keyword.
A new content marketing trend which has picked up in the past few months and years is the push to. Create content which has a real and profound impact on the audience.
Content creators and digital marketers have to shift their focus on competing for a handful of high search rankings and. Instead push content which is highly engaging and useful for the audience it is intended for.
Create Serious Content for Drip Marketing Campaigns
The need to be in touch with customers forms a key part of a digital marketing campaign. Drips being used to power email marketing efforts is common. Through content marketing, these messages or ‘drips’ can be further optimized to trigger the readers into performing an action.
Digital marketers have to be adept at creating the right drips to sway prospects the right way.
About The Author
Gaurav Heera is a digital marketing expert, educator & branding expert having more than a decade experience. Currently he heads Delhi Courses, providing best & advanced digital marketing training in Delhi